On January 17 and 19, 2025, days before he was sworn in, he and Melania launched “memecoins,” $TRUMP and $MELANIA, with the family’s own firms controlling most of the supply. On-chain analysis found that hundreds of thousands of small wallets lost money as the coins collapsed, while the family’s companies collected hundreds of millions of dollars in trading fees, a direct transfer from ordinary buyers to the president’s family. He then made access to himself the prize: the top 220 holders of $TRUMP were invited to a private dinner with him and the top 25 to a White House tour, so buying the coin bought time with the president. Blockchain researchers later estimated total retail losses in the billions.
SourcesThe on-chain data: small holders lost, the family’s firms profited (CoinDesk) · The dinner for top holders (ABC7) · Total retail losses (Yahoo Finance / CryptoRank)
